Governor Matt Bevin is urging all Kentuckians to help beat back the opioid epidemic with a new public awareness campaign that highlights the dangers of opioid abuse and offers information on drug treatment and naloxone. One way all Kentuckians can help is to learn about the risk of opioid abuse and spread the word. Lethal overdoses claimed more than 1,400 lives in Kentucky last year, a 7.4 percent increase from 2015. Fentanyl, a synthetic opioid 50 times stronger than heroin, was a factor in 623 deaths. Information on opioids and treatment can be found at DontLetThemDie.com.