Beshear Files Lawsuit Against Opioid Maker for Deceptive Marketing

On Wednesday, April 18, 2018, Attorney General Andy Beshear filed a lawsuit against New Jersey based pharmaceutical manufacturer Janssen Pharmaceuticals Inc. and Ortho-McNeil, subsidiaries of Johnson & Johnson. The lawsuit alleges deceptive marketing to generate higher profits from their opioid drugs Duragesic, Nucynta and Nucynta ER. Janssen allegedly told doctors and patients that their opioid medications were safer than other alternatives, and misrepresented that opioids were “rarely addictive” when used for chronic pain. Beshear said he is seeking civil penalties and compensatory and punitive damages from Johnson and Johnson and subsidiaries for violating Kentucky’s Consumer Protection Act and the Kentucky Medicaid and the Kentucky Assistance Program fraud statutes.

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