Increased Enforcement Activity During Drive Sober Holiday Campaign

Photo: Kentucky Office of Highway Safety

The Kentucky Office of Highway Safety and Kentucky State Police are reminding motorists to be responsible behind the wheel as the “Drive Sober or Get Pulled Over” increased enforcement campaign runs through January 1, 2019. Images of Santa with the slogan, “He sees you when you’re drinking,” are at gas stations, bars, and restaurants in more than 60 cities throughout the state with higher-than-average drunken driving-related crashes, as well as in digital and social media ads. Jason Siwula, KOHS Acting Executive Director, said drunken driving-related crashes are 100 percent preventable and the “Santa” campaign is a fun way to promote a serious message. In Kentucky, 23 drunken driving deaths occurred during the Christmas and New Year’s over the last five years.

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